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Tips and Advice For Retailers – From Retailers.

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  1. 8 Ways to Say Thanks to Your Employees

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    December 16th, 2011

    No Comments »

    8 creative tips how retailers, during this busy season when there is hardly any chance to breathe or stop and reflect, can find time to connect with their employees, and say thanks. The holidays are always an extra special time for retailers. The pressure that retailers normally feel becomes magnified by the increase in business…

  2. How To Launch a Pop-Up Store

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    December 2nd, 2011

    No Comments »

    The pop-up store has become increasingly popular during the Holidays to create buzz for retail businesses, and help cash in on the increase of customers, or, fill an empty space either inside or nearby a business. A pop-up store is typically a short-term “mini-store” – or collection of products – that fit a particular theme…

  3. Black Friday Special Stories from Main Street

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    November 25th, 2011

    2 Comments »

    I wish every one of you out there the most successful holiday season yet. A prosperous and joyous time. A time of busyness that turns the numbers from red to black. Also, a time for rest, a time with family, laughter, and reflection. A time to wrap up the old year, and look ahead to the new year with excitement.

  4. Holiday Marketing Bootcamp Part 4

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    November 11th, 2011

    1 Comment »

    I’ve previously mentioned Foursquare, the popular check-in service for mobile devices. Now, with the newly released Oink app, it’s a good time to take a closer look at those tools and how to best utilize them for your business.

  5. Holiday Marketing Bootcamp – Part 3

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    November 4th, 2011

    No Comments »

    Finding the right seasonal products can help enhance your brand, help you market your business to a new customer base, and shine new light on your business to regular ones.

  6. Holiday Marketing Bootcamp – Part 2

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    October 28th, 2011

    No Comments »

    In this edition of Holiday Marketing Bootcamp, we’ll take a look at a simple, effective idea to create something special for the Holiday Season.

  7. Holiday Marketing Bootcamp – Part 1

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    October 21st, 2011

    2 Comments »

    Ho, Ho, Ho… Ready to kick off the Holidays? You will be. It’s almost here, friends! Put some tinsel in your hair, because I’m ready to celebrate with all of you happy retailers this merry season. Alright, just like everyone else, we’re moving the beginning of the “Holidays” earlier into the year, so, the upcoming…

  8. The Power Of Context

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    October 17th, 2011

    No Comments »

    Your business is leaving a mark on your community whether you like it or not. This is a good thing, if you harness it.

  9. A Daily Deal In The Wild

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    October 14th, 2011

    4 Comments »

    LivingSocial and Groupon are two very popular services right now for running Daily Deal type marketing campaigns for your small business. Here is why you should think hard before using them.

  10. Small Business Lessons from Steve Jobs

    Posted in Make Your Mark

    Mathias Eichler

    By Mathias Eichler

    October 7th, 2011

    2 Comments »

    Steve Jobs started out not unlike you and I and so many others: small; but he took his dream of building computers and turned it into the most valuable company on the planet. Apple may be huge now, but there are still many lessons, as small businesses, we can learn from.

  11. ← Older posts

Retail.Easy. Authors

  • Bradley Saul
    Bradley Saul is one of the owners of the West County Revolution Bike Shop in Sebastopol, CA.

  • Scott Fitzgerald
    Scott pedaled onto his current path when he opened his store Fitzgerald's Bicycles in 2002, which has been named one of the Top 100 Bicycle Retail stores in America.

  • Rob Richards
    Rob is MerchantOS' social-media maven and general man of mystery.

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